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Lady GagaやKanye Westの元クリエイティブディレクターでNYを拠点に活躍するMatthew M Williams(マシュー・ウィリアムス)。ALYXのデザイナーとしても注目を浴びる彼がNikeとのコラボレーションを展開するようだ。同コラボレーションは、データから着想を得たもので未来のトレーニングウェアをイメージしたという。まだ全貌は明らかになっていないが7/12より展開予定とのこと。また、情報が入り次第、更新致します。

Matthew Williams×NIkeの第2弾が2/7より発売。新作は、体温分布図という目に見えないものをデータで可視化し、それを基にカモフラージュ柄を製作したという。同コレクションは、2/7よりNIKE.COM/NIKELAB、NIKELAB MA5、DSM GINZA、その他一部の販売店で発売予定。(1/22更新)



ALYX’s designer Matthew M Williams will release collaboration with nike. Matthew M Williams was creative director of Kanye West and Lady Gaga. This collaboration is inspired by date and he explained that what computational design and computer data can offer is really the future of design. It allows us to see things or take things further than we might otherwise. It helps to create a different perspective. This collaboration includes mens and women’s tops to pants. MMW × Nike releasing on July 12th.

Matthew Williams×Nike Part2 released in Paris at their pop up. For second collection, They used computational algorithms to create the camouflage pattern,” he says. Camouflage, of course, traditionally derives from nature. With data, Williams is able to toy with hidden-in-plain-sight natural shapes to arrive at a new motif. Matthew Williams×Nike Part2 will be available globally beginning February 7th. (Updates January 21st)

Nike×MMW releasing on December 5th. It includes dawn jacket, outdoor jacket, bag, jogger pants, sneakers and more. Check out look book below.(Updates November 19th)





Pics Via,Hypebeast,Matthew,williams,nick,knight,Highsnobiety,Withoutwallet